As mobile usage continues to grow and consumers are increasingly using multiple screens to access the internet, businesses will need to leverage digital channels to market their products and services to remain relevant and break through the noise with their sustainable competitive advantage. Companies that have traditionally relied on offline channels to acquire new customers will need to adapt or lose out to competitors.
In 2022, B2B enterprises continue to embark upon efforts to optimize and upgrade legacy marketing infrastructure with a renewed focus on digital marketing and client experience. Many business lag behind e-Commerce companies, which continue to see 70% to 90% of their conversions from customers purchasing via portable devices. Lyrium advises both on digital marketing and complex sales, where organizations need to target multiple buyers or decision centers within large companies. Our suite of services is outlined below:
We develop targeted campaigns to enhance your search engine marketing and search engine optimization metrics.
We help you create your social media strategy and establish an in-channel customer service program.
We design targeted email campaigns to optimize open-rates, click-throughs, and landing page conversions.
We design and implement mobile marketing campaigns in selected markets.
We leverage video and multimedia to help you create create engaging content.
We work with your in-house teams to develop sophisticated account-based marketing campaigns.