CAREERS

COMPANY:       

Confidential (A Leading, Global Consumer Technology Company)

TITLE:               

Email Marketing Specialist

 

REPORTS TO:   

Head of Digital Marketing

JOB TYPE:   

FULL-TIME

START DATE:   

ASAP

 

SECTOR:           

Technology / E-Commerce

 

LOCATION:       

Remote / Virtual

 

POSTED:           

22 March 2022

IMPORTANT: TO APPLY FOR THIS ROLE, MESSAGE US ON OUR FACEBOOK PAGE.


The Company is an award-winning world leader in medical devices for sexual health. It creates FDA-II devices that adapt to the user's body and deliver targeted vibrations to address big topics like genito-pelvic pain, period pain, arousal disorder and erectile dysfunction - without any medicines, without any side effects. Its devices have changed the lives of over 50,000 users across 65 countries.

OVERALL JOB PURPOSE:

To continue creating category defining products, the Email Marketing Specialist role, is crucial to the business as a leading channel in digital marketing activities. This is a creative role at a very exciting stage. The successful candidate will be a core part of the Marketing team as the Company scales the business and releases new products at a much faster pace. Working directly with the Head of Digital Marketing, you’ll have the opportunity to develop and execute your own strategies have a real impact on the direction of the Company’s overall marketing.

 

KEY RESPONSIBILITIES:

  • Build and implement data-driven custom and standard email automations as well as one-off email campaigns. using analytics, insights and segmentation to achieve revenue goals.

  • List management including analysing list health and segmentation strategy.

  • Thoroughly checking all emails, ensuring accuracy of copy, offers, prices, links and tracking. 

  • Configure workflows and monitor marketing automation software. 

  • Writing, building and scheduling all one-off and automated emails including creative, copy and content. 

  • Plan and manage the CRM calendar, implementing new ideas and ensure the calendar remains up to date with the latest information. 

  • Track and analyze results of campaigns, deliverability and email-based KPIs and make recommendations in order to achieve maximum ROI. 

  • Create A/B testing for email and landing pages to measure effectiveness and improve campaign performance.  

  • Identify blind spots and opportunities in deliverability, messaging, and revenue. 

  • Communication of creative requirements for Creative Team as and when required. 

  • Analysing email performance, customer engagement levels and conversion rates. 

  • Support other digital marketing activities as and when required.

SKILL / EXPERIENCE REQUIREMENTS

  • 3+ years' experience and proven results in creating engaging email marketing campaigns as well as email automations for onboarding, post-purchase, etc.

  • Previous expertise working with US premium brands with highly competitive keywords required.

  • Native or Fluent English written and verbal skills.

  • Strong copywriting skills.

  • Understanding of customer journeys and retention, acquisition and engagement.

  • Experience with Shopify stores.

  • Strong automation skills using Klaviyo.

  • High level of attention to detail and structure.

  • Highly organised, able to prioritise, understand deadlines, and respond to work with urgency.

  • Highly driven and ambitious, naturally collaborative who excels as part of a team.

  • Motivated self-starter with an entrepreneurial mindset.

  • Deeply analytical and highly proficient at Excel and other MS Office products.

  • Adaptable, working well in a constantly changing environment.

  • Creative thinker with genuine motivation for our mission to make sexual health mainstream.