Email Marketing Specialist

CAREERS

COMPANY:

Confidential (A Leading, Global Consumer Technology Company)

TITLE:

REPORTS TO:

Head of Digital Marketing

JOB TYPE:

FULL-TIME

START DATE:

ASAP

SECTOR:

Technology / E-Commerce

LOCATION:

Remote / Virtual

POSTED:

22 March 2022

IMPORTANT: TO APPLY FOR THIS ROLE, MESSAGE US ON OUR FACEBOOK PAGE.

The Company is an award-winning world leader in medical devices for sexual health. It creates FDA-II devices that adapt to the user's body and deliver targeted vibrations to address big topics like genito-pelvic pain, period pain, arousal disorder and erectile dysfunction - without any medicines, without any side effects. Its devices have changed the lives of over 50,000 users across 65 countries.

OVERALL JOB PURPOSE:

To continue creating category defining products, the Email Marketing Specialist role, is crucial to the business as a leading channel in digital marketing activities. This is a creative role at a very exciting stage. The successful candidate will be a core part of the Marketing team as the Company scales the business and releases new products at a much faster pace. Working directly with the Head of Digital Marketing, you’ll have the opportunity to develop and execute your own strategies have a real impact on the direction of the Company’s overall marketing.

KEY RESPONSIBILITIES:

Build and implement data-driven custom and standard email automations as well as one-off email campaigns. using analytics, insights and segmentation to achieve revenue goals.
List management including analysing list health and segmentation strategy.
Thoroughly checking all emails, ensuring accuracy of copy, offers, prices, links and tracking.
Configure workflows and monitor marketing automation software.
Writing, building and scheduling all one-off and automated emails including creative, copy and content.
Plan and manage the CRM calendar, implementing new ideas and ensure the calendar remains up to date with the latest information.
Track and analyze results of campaigns, deliverability and email-based KPIs and make recommendations in order to achieve maximum ROI.
Create A/B testing for email and landing pages to measure effectiveness and improve campaign performance.
Identify blind spots and opportunities in deliverability, messaging, and revenue.
Communication of creative requirements for Creative Team as and when required.
Analysing email performance, customer engagement levels and conversion rates.
Support other digital marketing activities as and when required.

SKILL / EXPERIENCE REQUIREMENTS

3+ years' experience and proven results in creating engaging email marketing campaigns as well as email automations for onboarding, post-purchase, etc.
Previous expertise working with US premium brands with highly competitive keywords required.
Native or Fluent English written and verbal skills.
Strong copywriting skills.
Understanding of customer journeys and retention, acquisition and engagement.
Experience with Shopify stores.
Strong automation skills using Klaviyo.
High level of attention to detail and structure.
Highly organised, able to prioritise, understand deadlines, and respond to work with urgency.
Highly driven and ambitious, naturally collaborative who excels as part of a team.
Motivated self-starter with an entrepreneurial mindset.
Deeply analytical and highly proficient at Excel and other MS Office products.
Adaptable, working well in a constantly changing environment.
Creative thinker with genuine motivation for our mission to make sexual health mainstream.

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