
CAREERS
COMPANY:
Confidential (A Leading, Global Consumer Technology Company)
TITLE:
Email Marketing Specialist
REPORTS TO:
Head of Digital Marketing
JOB TYPE:
FULL-TIME
START DATE:
ASAP
SECTOR:
Technology / E-Commerce
LOCATION:
Remote / Virtual
POSTED:
22 March 2022
IMPORTANT: TO APPLY FOR THIS ROLE, MESSAGE US ON OUR FACEBOOK PAGE.
The Company is an award-winning world leader in medical devices for sexual health. It creates FDA-II devices that adapt to the user's body and deliver targeted vibrations to address big topics like genito-pelvic pain, period pain, arousal disorder and erectile dysfunction - without any medicines, without any side effects. Its devices have changed the lives of over 50,000 users across 65 countries.
OVERALL JOB PURPOSE:
To continue creating category defining products, the Email Marketing Specialist role, is crucial to the business as a leading channel in digital marketing activities. This is a creative role at a very exciting stage. The successful candidate will be a core part of the Marketing team as the Company scales the business and releases new products at a much faster pace. Working directly with the Head of Digital Marketing, you’ll have the opportunity to develop and execute your own strategies have a real impact on the direction of the Company’s overall marketing.
KEY RESPONSIBILITIES:
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Build and implement data-driven custom and standard email automations as well as one-off email campaigns. using analytics, insights and segmentation to achieve revenue goals.
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List management including analysing list health and segmentation strategy.
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Thoroughly checking all emails, ensuring accuracy of copy, offers, prices, links and tracking.
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Configure workflows and monitor marketing automation software.
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Writing, building and scheduling all one-off and automated emails including creative, copy and content.
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Plan and manage the CRM calendar, implementing new ideas and ensure the calendar remains up to date with the latest information.
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Track and analyze results of campaigns, deliverability and email-based KPIs and make recommendations in order to achieve maximum ROI.
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Create A/B testing for email and landing pages to measure effectiveness and improve campaign performance.
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Identify blind spots and opportunities in deliverability, messaging, and revenue.
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Communication of creative requirements for Creative Team as and when required.
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Analysing email performance, customer engagement levels and conversion rates.
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Support other digital marketing activities as and when required.
SKILL / EXPERIENCE REQUIREMENTS
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3+ years' experience and proven results in creating engaging email marketing campaigns as well as email automations for onboarding, post-purchase, etc.
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Previous expertise working with US premium brands with highly competitive keywords required.
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Native or Fluent English written and verbal skills.
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Strong copywriting skills.
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Understanding of customer journeys and retention, acquisition and engagement.
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Experience with Shopify stores.
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Strong automation skills using Klaviyo.
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High level of attention to detail and structure.
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Highly organised, able to prioritise, understand deadlines, and respond to work with urgency.
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Highly driven and ambitious, naturally collaborative who excels as part of a team.
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Motivated self-starter with an entrepreneurial mindset.
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Deeply analytical and highly proficient at Excel and other MS Office products.
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Adaptable, working well in a constantly changing environment.
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Creative thinker with genuine motivation for our mission to make sexual health mainstream.