Personas, Segmentation and Customer "Jobs to Be Done"
We regularly advise new startup founders that customers don’t buy your product or service. They are purchasing a solution to a problem or...
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Lyrium
- Nov 5, 2020
- 4 min
Strengthen Your Marketing Compliance During Covid-19
The Covid-19 pandemic and the ensuing government interventions to flatten the curve have caused a flux of operational issues for...
Gerard
- Feb 20, 2020
- 4 min
Three Critical Skills For CMOs In 2020
“What skills should I look for in a CMO?” A senior executive I met with at CES 2020 posed this question. He was looking to hire a chief...
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