LyriumMar 292 minPersonas, Segmentation and Customer "Jobs to Be Done"We regularly advise new startup founders that customers don’t buy your product or service. They are purchasing a solution to a problem or...
LyriumNov 5, 20204 minStrengthen Your Marketing Compliance During Covid-19The Covid-19 pandemic and the ensuing government interventions to flatten the curve have caused a flux of operational issues for...
GerardFeb 20, 20204 minThree Critical Skills For CMOs In 2020“What skills should I look for in a CMO?” A senior executive I met with at CES 2020 posed this question. He was looking to hire a chief...